The Lexus Fashion Workshop

Can a car be a fashion object? When it's Lexus, yes. Can a fashion designer make part of a car wearable? Well, that requires Vogue. We supported a bi-coastal team from Lexus and Vogue, to produce a series of stunning videos documenting the process and results. Four accomplished young designers - John Patrick, Alejandro Ingelmo, Eddie Borgo, and Moss Lipow - chose car parts and reworked them into wearable items. The final series aired on Vogue TV.

Project Highlights

  • Developed the overall visual approach and produced multiple shoots with Lexus, Vogue, and designers.
  • Developed complex production shots featuring crane, stop motion and time-lapse footage of the entire process.
  • Managed distinct client relationships, including Vogue and Lexus teams.
  • Final video series featured on Vogue TV and at Art Basel in Miami.

EPISODE 1: JOHN PATRICK Creator of the Organic fashion line from New York City, John Patrick’s collections focus on ethics and beauty. He brought this sensibility into the pieces he created for this Vogue special edition.

“When I’m looking for materials I am looking for authenticity…and of course something that is luxurious.”

EPISODE 2: ALEJANDRO INGELMO A SoHo-based designer born in Miami, Alejandro Ingelmo infuses his footwear and accessory lines with exotic edge. A keen eye for detail and craftsmanship are evident with the pieces he created for the Vogue project.

“Creative process is really just thinking – what’s the function…what’s the equivalent of these things. I look at things really closely to get them finished the way I want.”

EPISODE 3: EDDIE BORGO Ubiquitous NYC jewelry designer Eddie Borgo found great excitement in working with the Lexus raw materials for this project, as he enjoys the endless variety costume jewelry allows for.

“I’m always thinking about objects in relation to their foundation…taking an object and breaking it down to its geometric foundation.”