Defining True Difference

Sterling Brands, an award-winning branding firm, headquartered in cities such as London, NYC and Chicago recently developed a new identity for itself and needed an online platform to show it off. After a competitive bidding process, Troupe was proud to be selected for the task of web design and development. We first embarked on a thorough discovery process to fully understand the DNA of the brand and its goals and expectations.

The result was a sleek and modern site that allowed the Sterling team's quirky and clever spirit to shine through. With custom 3D animation on the homepage and throughout the site, the new geometric 'S' logo was given center-stage in an elegant and minimal way. The backend CMS, designed to be super user-friendly and organized, allows the Sterling team to make edits whenever they see fit.

Keeping up with the Sterling motto of 'True Difference,' we'd say this one hits the mark.