Beautiful Branding, Wonderful Website

Looking at capital markets with scrutiny can be risky business! Risk Focus creates highly technical analytical solutions for financial companies working in complex economies. In creating an identity package for Risk Focus, we visualized each product’s complicated processes into a palatable, easy-to-understand format. Vibrant visualizations engage the viewer, giving insight to the complex mechanisms that define the suite of Risk Focus products. Using an ultra-glossy iteration of the logo as a persistent visual anchor, we created scenarios that depict the uniqueness of each product. Modeling a world connecting people to technology helped us clearly illustrate how minimizing risk can lead to stronger business decision-making.