Redefining Healthcare

GCI, a leading healthcare-specific PR agency, approached Troupe to strategically implement a robust content management system, while re-inventing the brand’s online presence.

Troupe began by tapping into the agency’s culture and DNA. Additionally, analyzing their success and proven track record helped us propose, and eventually implement, a modern visual design, a friendly user experience, and a super-custom and functional backend.


GCI needed more than a web redeisgn. They needed a custom solution that was not only long-term and scalable, but acted as a powerful digital asset used to attract, impress and close new business opportunities.