A Sales Tool with Crazy Bells and Whistles

Eye Dazzler is a New York-based company specializing in custom textiles, supporting top-notch luxury brands around the world. Their imaginative creations excite the eye by providing a fresh and invigorating approach to textile design. We created a sleek and elegant sales tool that showcased the brand’s wildly wonderful, one-of-a-kind designs.

Since the digital sales tool needed to entice some of the biggest brands in fashion, an exquisite and user-friendly approach was essential to the build. Obviously, the tool needed to look good, but it needed to function like a well-oiled machine, allowing an effortless presentation by the Eye Dazzler staff.

Eye Dazzler


After gaining client consensus on strategy, Troupe set out to design a powerful sales tool that was both beautiful and intelligent. The highly technical project was built with a custom content management system, allowing site managers to easily and quickly update inventory on the fly. Whether accessing the desktop application or custom mobile app, the experience was tied into the client’s massive image server, as well as real-time inventory software. The vision was to build a sentient tool that could respond to the ever-changing needs of the client.

A highly technical sales tool that appeals to the crème de la crème of the fashion industry.