JONES NY

Full Spectrum Digital Solutions

For almost a decade, Troupe has played a central role in marketing initiatives for the Jones New York brand. One of the most successful and prominent initiatives included The JNY Empowerment Campaign, shot by Annie Leibovitz in NYC’s Grand Central Station. With Dee Dee Myers being the face of the digital campaign, and content being provided by real life role models, the campaign included contributions from respected female entrepreneurs and professionals who inspire and empower women in the modern workplace.

Jones New York

Another successful campaign, ‘Seven Ways to Wear It’, was an exclusive interactive style guide hosted by Lloyd Boston, which included several video features on hot trends for each season.

DIGITAL STRATEGY

With interviews, user-generated content, career advice, and interactive style guides we conceptualized a space where career women could share information and be inspired by others pursuing their passion.

Through elegant design, innovative technology and a dedicated account management team, we provided JNY with full circle digital support for almost a decade.
Work