COLLECTRIUM

Digital Solutions Fit for the Masters

Ever wish you could manage your entire art collection remotely? Enter the digital age with Collectrium, a Christie’s company specializing in art collection management, servicing every aspect of the art industry. Collectrium’s robust online platform enables just about anyone to efficiently digitize and manage an art collection, in a smart and super easy way. Collectrium turned to Troupe to modernize its brand positioning by creating a website even the old masters would appreciate.

THE CHALLENGE

Creating a website that appealed to every aspect of the art industry was the most challenging aspect of the project. The website needed to appeal to the artful sensibilities of collectors, while having a sleek and easy-to-use user interface. Equipped with an appreciation for quality design, Troupe was ready to face the challenge head-on.


THE PROJECT

Our initial brainstorm sessions allowed us to establish clear pathways of content delivery, solving issues of multiple target issues. By identifying the brand's key messaging, we developed use cases for Collectrium's audiences, which helped guide our discussions and creative implementations.



RESULTS

The sleek and modern website translated Collectrium's strategic objectives through an ultra-savvy, responsive layout that created just the right balance between beauty and intrigue. In coupling elegant animations with engaging functionality, we created a destination that effectively speaks to all members of the art industry.

HIGHLIGHTS

The modernized website translated Collectrium's strategic objectives through an ultra-savvy, responsive layout that created just the right balance of beauty and intrigue. In coupling elegant narrative animations with engaging functionality, we created a marketing website that effectively speaks to all art members of the community.

A picture is worth a thousand words; a good-looking website can prove invaluable.
Work